Monthly marketing plans start at $2,998 per month, websites start at $3,500 one-time, and advisory work such as a start-up business plan or a buy-side review is quoted in writing. Every figure is in Canadian dollars, with GST/HST added based on your province (GST and QST in Quebec).
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
These plans run the ongoing marketing: your website, listing, search visibility, ads and reporting. They come from our parent site's published pricing; the HVAC.Agency pricing page has the full detail.
| Plan | Price | What it covers |
|---|---|---|
| Starter | $2,998/month | A website with SEO-built service pages, your Google Business Profile and local search, a basic Google and Meta ads setup, hosting, maintenance and a report each month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content, paid ads on several channels, retargeting, a CRM connection, review generation and a weekly report |
| Elite | $8,998/month | All of Growth, adding video, PR outreach, your own account manager, a live dashboard, a strategy call every month and reporting built to your needs |
Ad spend is paid to the ad platforms separately and sits in an account in your name.
Website packages
For a new company that wants its website built first and runs the rest itself for a while:
| Package | Price | What you get |
|---|---|---|
| Essential | $3,500 one-time | A custom site of 5 to 7 pages, built in 2 to 3 weeks; hosting and upkeep then cost $149/month |
| Professional | $6,500 one-time | A 10 to 15 page site designed to turn visits into calls, built in 3 to 4 weeks; hosting, upkeep and conversion work then cost $249/month |
| Enterprise | $12,500 one-time | As many pages and locations as you need, built in 4 to 6 weeks; full management then costs $449/month |
Advisory work: quoted in writing
The business plan, the buy-side review and the design part of an agreement launch are scoped individually. Scope drives cost: a single-town start-up plan is smaller than a plan for a two-van company covering three towns, and a review of a seller with clean records is quicker than one with ten years of messy data. You get a written quote with the scope, timeline and fee before any work starts.
What drives the cost of marketing
- Service area. More towns mean more pages, more listings to manage and a larger ad footprint.
- Competition. Boiler repair terms in a big city cost more per click than in a small town.
- Starting point. A new company needs everything built; a bought company may need cleanup and transfer instead.
- Speed. A founder who wants agreements signed before the first winter needs more done in fewer months.
How to choose a plan by stage
- Founder, first year, one van. An Essential or Professional website plus Starter is usually enough. Spend the difference on ads in your tightest radius.
- Buyer in transition. Starter or Growth, depending on how many towns the company already serves and whether reviews need rebuilding.
- Scaling owner with two or more technicians. Growth, because recruiting, review generation and CRM integration start to matter.
- Multi-location or division launch. Elite, or Growth plus an Enterprise website.
A quick check: if a Starter plan costs $2,998 a month and your average boiler install leaves $3,000 of gross profit, one extra install a month covers it. Agreements and repairs on top are the return.
Tax, by province
We charge sales tax at the rate for your province, following CRA's GST/HST rates as of October 2026. Clients in the three territories and in Alberta, British Columbia, Manitoba and Saskatchewan pay 5% GST. Ontario clients pay 13% HST and Nova Scotia clients 14% HST. In New Brunswick, Newfoundland and Labrador and Prince Edward Island the HST is 15%. Quebec clients pay 5% GST and 9.975% QST. For BC, Manitoba and Saskatchewan clients, provincial sales tax is charged on top only if it applies to the particular service. We give no tax advice; your accountant can confirm what applies to you.
Start with the free trial
In seven free days you get an audit of your marketing, a website performance check, a search analysis and a look at how you compare with local competitors. No credit card, no lock-in. Read the FAQ or contact us to begin.
Frequently asked questions
How much does a business plan or buy-side review cost?
It depends on scope: how many towns, how many years of records, how much is already written. We quote it in writing after a first conversation, and nothing starts until you agree.
Is there a contract?
Monthly plans have no lock-in. Anything specific to your engagement, such as notice periods or payment timing, is confirmed in writing in your proposal.
What is included in the free trial?
Over seven days we audit your digital marketing, check how your website performs, analyse your search visibility and benchmark you against local competitors. You do not need a credit card.
Which tax applies to me?
Sales tax depends on your province: 5% GST in Alberta, BC, Manitoba, Saskatchewan and the territories, 13% HST in Ontario, 14% in Nova Scotia, 15% in New Brunswick, Newfoundland and Labrador and PEI, and 5% GST plus 9.975% QST in Quebec. Provincial sales tax may also apply in BC, Manitoba and Saskatchewan where it applies to the service.
Sources
- Canada Revenue Agency: GST/HST rates calculator (2026-10-23)